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How Much Will "Taken" Gross in its Opening Weekend?
THE MARKET: “Taken” goes into wide release on Friday, January 30, 2008. How much will it gross in its opening weekend as first reported by Variety on February 1? Each dollar of the share price represents millions of dollars in sales. Shares bought at $45, for example, would be worth $78 if the movie grosses $78 million. Trading closes on January 30 at 9 a.m. ET.
THE DATA: “Taken” stars Liam Neeson, whose checkerboard career includes blockbusters like “Batman Begins” ($48.7 opening weekend) and the 52-theater, stillborn “Seraphim Falls” ($418k total).
OUR REPORT: In this genre thriller, Neeson’s character – who has some sort of shady professional badass background – finds himself on the phone with his daughter’s abductor. Abductor gives notice that said daughter is headed for the sex-slave trade. Neeson gives notice that he’s gonna enact some real-time revenge in the near future. For a star with a low-profile Neeson often hangs out in the box office stratosphere (“Schindler’s List,” “Star Wars Episode I” and more). Still, “Taken” may well have been postponed from September to the graveyard of January for a reason, and it may be one of his many bombs (unless you’re a fan of “Breakfast at Pluto”). We'll price this one at $10 million and see if the market pushes it higher.
LEARN MORE:
See the trailer at the “Taken” home page.
| PREDICTIONS |
CURRENT VALUE |
TODAY |
|
Taken Debut
|
$20.10/
$24.60
|
(closed)
|
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