PRIVACY POLICY

Last updated: 2/14/11

Media Predict is committed to safeguarding your privacy online. Please read the following policy to understand how your personal information will be treated as you make full use of our website and services.

Media Predict adheres to the principles set forth in the Safe Harbor framework as established by the U.S. Department of Commerce regarding the collection, use, and retention of personally identifiable information provided to Media Predict from the European Union.

What personally identifiable information does Media Predict collect from me?

Media Predict collects information in several ways from different parts of our network of websites.

Some personal information is gathered when you register. During registration, Media Predict asks for your name, email address, zip code, household information and personal interests. The more information you volunteer (and the more accurate it is), the better we are able to customize your experience. Once you register you are no longer anonymous to Media Predict.

From time to time, we may use tracking mechanisms such as cookies or web beacons to observe your behavior across multiple websites. We may share the information we gather with third parties who serve targeted advertisements to you based on your browsing behaviors. These advertisements may be served to you on multiple third party websites. If you do not wish to have your activity and browsing behaviors tracked, you may opt out by contacting our customer support team at our contact form.

Also, if you contact Media Predict we may keep a record of that correspondence.

Whenever Media Predict collects personal information we make an effort to include a link to this Privacy Policy on that page.

What are cookies and how does Media Predict use them?

A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. As part of offering and providing customizable and personalized services, Media Predict may use cookies to store and sometimes track information about you. Some areas on Media Predict where you are prompted to log-in or that are customizable may require that you accept cookies. This avoids you having to enter your login information many times in one day.

Who is collecting information and for what purpose?

Media Predict collects valuable information that assists in developing new products and services. When you are on a Media Predict site and are asked for personal information, you are sharing that information with Media Predict alone, unless it is specifically stated otherwise. If personal information is being collected and/or maintained by any company other than Media Predict, you will be notified prior to the time of the data collection or transfer. If you do not want your personal information to be shared, you can choose not to allow the transfer by not using that particular service.

Promotions that run on Media Predict may be sponsored by companies other than Media Predict or may be co-sponsored by Media Predict and another company. Some or all data collected during a promotion may be shared with the sponsor. If data will be shared, you will be notified prior to the time of data collection or transfer. You can decide not to participate in the promotion if you do not want your data to be shared.

Any Sensitive Information (i.e. personal information specifying medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or information specifying the sex life of the individual) will be treated with additional care. If Media Predict intends to disclose such information to a third party or use it for a different purpose than originally collected, then you will be expressly asked permission prior to any such disclosure.

Please be aware that Media Predict advertisers or websites that have links on our site may collect personally identifiable information about you. The information practices of those websites linked to Media Predict are not covered by this privacy statement.

What is personal information and what is not?

Specific information linked to you as an individual (phone, e-mail address, etc.) is considered personal and will be governed by the terms of this policy. Media Predict collects information that assists in developing new products and services. Opinions given on these new products or serves, in the form of participation in a market game, filling out surveys, or giving written responses, are always anonymized in any situation when they might be shared with a third party. Therefore they are not considered personal. Also, aggregated information (such as male-female ratio of information providers) is not considered personal. However, out of an abundance of caution, we require third parties that receive this anonymized and aggregated information to sign confidentiality agreements that prevent disclosure beyond their direct use.

With whom does Media Predict share my information?

As a general rule, Media Predict will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. Please see the Terms of Service or User Agreements for each of our products and services for more detailed information about how your personal information may be shared. The following describes some of the ways that your information may be disclosed.

Business Partners & Sponsors: Media Predict may disclose your personal information to business partners or sponsors, but this is specifically described to you prior to data collection or prior to transferring the data. If any personal data about you were ever to be shared, we will tell you before we collect or transfer the data.

Many promotions offer opportunities to request additional information from sponsors. By requesting more information, you give Media Predict permission to transfer your personal information to the sponsor so they can fulfill your request. In many instances, only your email address will be shared. If more information will be shared with the sponsor, you will be notified prior to the transfer.

From time to time, you may be offered the opportunity to receive materials or special offers from third parties. If you opt-in to receive information from these third parties, Media Predict will (with your permission) share your name and email address with them.

Third Party Data & Data in the Aggregate: Under confidentiality agreements, Media Predict may match user information with third party data. Also, Media Predict discloses aggregated user statistics (for example, male-female ratio) in order to describe our services to prospective partners, advertisers, and other third parties, and for other lawful purposes.

Other: Media Predict may also disclose account information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating Media Predict's Terms of Service or may be causing injury to or interference with (either intentionally or unintentionally) Media Predict's rights or property, other Media Predict users, or anyone else that could be harmed by such activities. Media Predict may disclose or access account information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service, and improve our products and services.

What are my choices regarding collection, use, and distribution of my information?

Only Media Predict (or agents working on behalf of Media Predict and under confidentiality agreements) will send you these direct mailings and only if you indicated that you do not object to these offers.

You also have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you will be unable to use those Media Predict services that require registration in order to participate.

Media Predict does not sell or rent user information to anyone. We will notify you at the time of data collection or transfer if your data will be shared with a third party and you will always have the option of not permitting the transfer. If you do not wish to allow your data to be shared, you can choose not to use a particular service.

What is Media Predict's policy on allowing me to update, correct, or delete my personally identifiable information?

You may edit your Media Predict Account Information and your public Media Predict Profile at any time by using your Media Predict ID and password. If you have forgotten your password, please follow the "forgot password" link at the top of the page.

Your Media Predict account can be deleted or deactivated. Please contact us via our contact form for further instructions about deleting or deactivating your Media Predict account.

What security precautions are in place to protect the loss, misuse, or alteration of my information?

Your Media Predict Account Information and Media Predict Profile are password-protected so that you and only you have access to this personal information.

We recommend that you do not divulge your password to anyone. Media Predict will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also remember to sign out of your Media Predict account and close your browser window when you have finished your work. This is to ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet cafe.

Whenever Media Predict handles personal information as described above, regardless of where this occurs, Media Predict takes steps to ensure that your information is treated securely and in accordance with the relevant Terms of Service and this Privacy Policy.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Media Predict cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

Your California Privacy Rights

Beginning on January 1, 2005, California Civil Code Section 1798.83 permits our customers who are California residents to request and obtain from us once a year personally identifiable information (if any) we disclose to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with whom we shared information in the immediate preceding calendar year. If you are a California resident and would like to make such a request, please send an email via our contact form or write to us at the following address: Media Predict, Inc., 212 East 13th Street, 5A, New York, NY 10003.

Mergers or Acquisitions

If Media Predict merges or is ever acquired by another company, any information collected under the current privacy will be used in accordance with the current privacy policy.

Modification

We may decide to change our privacy policies. We will notify you about significant changes in the way we treat personal information by sending a notice to your email address if available or by placing a prominent notice on the site. If you any questions about your privacy as it relates to our web site, we invite you to contact us.

What else should I know about my privacy?

Please keep in mind that whenever you voluntarily disclose personal information online - for example on message boards, through email, or in chat areas - that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return.

Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.

Additional information

Questions regarding this statement should be directed to our contact form.