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Will “Think Twice, Click Once” Win Project Publish?
Tags: business Project-Publish
THE MARKET: Jan O’Neil’s
Think Twice, Click Once (written with Melissa Christenson-Munroe) is one of five finalist book proposals in Project Publish. On Oct. 9, editors at Touchstone Books of Simon & Schuster will award one finalist a publishing deal. Will Jan walk away with the grand prize? If she does, shares are worth $100. If she doesn’t, shares are worth $0.
THE AUTHORS: With over 40 years of business experience combined, Jan O’Neil and Melissa Munroe bring a unique blend of communications expertise to Think Twice, Click Once. Prior to launching a business writing training company, Grammar Incorporated, Jan was the senior marketing communications manager for a Fortune 500 company. Melissa Munroe, president of Creative Training Resources, consults for various companies throughout the U.S. Melissa has been a speaker at the American Society for Training and Development and the Society for Human Resources Management international conferences.
THE LOWDOWN: What’s the window to your professional image? Today, it’s your “E-Style.” How you communicate with e-mail has a great impact overall on your productivity and your career. Enhancing your e-mail management and writing skills is the sole purpose of Think Twice, Click Once. This “Little Black Book of E-Style” invites you in with easy-to-read text, up-to-date know-how, and informative and humorous anecdotes from America’s top executives.
THE BUZZ: This book proposal was submitted directly to Media Predict. All Media Predict proposals have access to literary representation. See market advice.
NEW! READ THE EXPANDED PROPOSAL NOW: PDF
TIP:
Current value = probability prediction will occur, e.g. $10 = 10% chance prediction will occur.
| PREDICTIONS | CURRENT VALUE | TODAY |
| “Think Twice, Click Once” Wins | $21.42/ $0.00 | (closed) |
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Discussion
last comment by: cacs, Sep 20 2007 @ 12:09 PDT
DISCLOSURE - This user is participating in this market.
The proposal seems very professional and makes good points, but I doubt this book has much commercial potential. Everybody already uses email, and the idea of reading a how-to book on the subject lacks curb appeal. For better or worse, email is quick and conversational. You’d have to change the culture to change people’s habits.
last comment by: JD Atlanta, Sep 22 2007 @ 08:09 PDT
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It does seem behind the times to me. On the other hand, there are a lot of not-very-technical and not-very-literate people who are forced to use e-mail for work. To them, the concepts of e-mail are new and foreign. I get a fair number of e-mails that are simply incoherent. Usually, they come from people who are pretty intelligent in person. Also, a lot of e-mails are unintentionally insulting. A little thought would prevent these problems.
This book may have a market just from people who buy it to give to someone else.
last comment by: sawbuster, Sep 27 2007 @ 03:09 PDT
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I read and re-read the full proposal. A few good analogies, a concept or two; but it seems much more like ‘Marketing 1-A’ than ‘email 200.’ Further, I was looking to find something – anything – about what is growing in use like mad: Text Messaging. The cell phone is where "convergence" finally landed. People are, as the author adroitly points out, smothered with communications and portable is mandatory and quicker is better and Text Messaging is it for the basic communication; email is sort of a formal luxury. Despite the fact that email went from ‘exotic’ to ‘essential’ overnight, it’s time to move over and learn the next step that kids – soon to be VP’s – have created. So you might throw a thumb out of joint; it is the necessary focus. POW
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